November / December 2000
The hottest people places and things on the planet
Known for its colorful posters which evoke propaganda and art, nostalgia and futurism, Obey/Giant is the brainchild of Shepard Fairey, president of San Diego’s BLK/MRKT Design who launched his career by printing caricatures of the late wrestler Andre the Giant on stickers. The company’s bold graphic posters (available from www.obeygiant.com) incorporate iconography like planes, workers and soldiers, showing how society is motivated and influenced by symbols. (they also designed the Gear 100 opening spread)